Promotions

In the marketing mix, promotions take over the role of direct sales promotion. Whether at POS or at POI, with or without the support of promotional personnel – success can be measured directly via sales turnover or response.

Executed within a predetermined time frame and geography, the promotional campaigns can be developed, targeted very specifically and monitored. Whether a packaging or sampling promotion, guerrilla or discount campaign, the individual experience is also the key success factor for promotions.