150 years of success

Lapp (4)

80 years for Ursula Ida Lapp + 50 years of ÖLFLEX = 130 years of success. Roth & Lorenz created a party for 2,500 employees and guests at the Oskar Lapp Hall in the new Stuttgart Messe, to celebrate the founder’s 80th birthday and the anniversary of ÖLFLEX, the product with which the Lapp company’s success story began 50 years ago.


TECSELECT Convention

TECSELECT 2009 (1)

Concept development and implementation of a three-day dealer convention for 1,000 electrical retailers from all over Germany. The result was flawless presentation and profiling of the DEHA company and full-service implementation thanks to the experienced specialists at Roth & Lorenz.

Bosch Power Tools

Bosch System Specialists (BSS)

bosch-BSS (1)

Bosch is intent on ensuring brand loyalty on the part of its key trade dealers for professional electric power tools. Together with Roth & Lorenz, a targeted trade concept with customised sales programs and integrated communication measures has been successfully developed and implemented.