Coca-Cola Refreshment Day 2011
125 years of Coca-Cola – an anniversary year with many highlights. One of which was the HAPPY COKE DAY on 7 May 2011. A day when all of Germany was refreshed with 750,000 free samples. Roth & Lorenz conceived the campaign, planned and implemented it on location with the help of over 2,000 Coca-Cola volunteer employees.