P&G Prestige Products

P&G Prestige Müller Tour

Müller Ostern Tour 2011 (4)

Roth & Lorenz presents: concept development, planning and implementation of the P&G Products initiatives for Easter and Christmas – to motivate and inspire Müller sales people.

Coca-Cola

Coca-Cola Sampling Campaigns 2011

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Over 5 million taste contacts in a single year. In 2011, we ran personnel-supported sampling campaigns for various brands, as lead agency for our client Coca-Cola GmbH.

Bad Reichenhaller

Design competition

Bad Reichenhaller Design-Wettbewerbs 2010_Bild 1

42 designers, 42 dispensers, one brand. In the context of a design competition for Bad Reichenhaller and the Berlin University of the Arts, 42 students designed unique designs for the 500 g dispenser. Which will end up on the retail shelves…

Coca-Cola

Coca-Cola Classic & Coca-Cola Zero Sampling 2011

Coke Zero Sampling 3

Roth & Lorenz presents: Germany-wide sampling of close to 3.5 million cans of Coca-Cola and Coca-Cola zero. Sampling at events with target groups affinity, in downtown cores and grocery retail stores.

Coca-Cola

BONAQA Sampling 2011

Sampling Bonaqa 1

In the context of the launch of the new BONAQA Mango-Acaiberry and Elderflower-Lemon, Roth & Lorenz created a special brand experience at POS in grocery stores.

Coca-Cola

Coke Sound Up Truck Tour 2011

Coke Sound Up Trucktour 2011_3

With a tour through 30 German cities, the Coke Sound Up Truck Tour 2011 brought unique musical highlights close to the target group. Shows held on the mobile truck stages made for an unforgettable brand experience all across Germany.

Barilla

2011 Barilla Pasta Meal Tour

Barilla LEH (2)

“Pasta loves sauce – the naturally delicious taste of Italy”: this is Barilla’s brand slogan – brought to life in the context of the 2011 Pasta Meal Tour at the food retail level.

Procter & Gamble

Gillette ProGlide Launch

ProGlide (2)

Roth & Lorenz presents: the development and concept for communication programs to support the launch of the Gillette Fusion ProGlide

Coca-Cola

Fanta Mango Sampling 2011

fanta sampling 1

The cult is back and Roth & Lorenz is supporting it along the way. Since earlier this year, customers can once again refresh their taste buds with fruity Fanta Mango. Roth & Lorenz organised a sampling campaign at grocery stores.

Coca-Cola

Coca-Cola Refreshment Day 2011

Coca-Cola Erfrischungstag 2011 (1)

125 years of Coca-Cola – an anniversary year with many highlights. One of which was the HAPPY COKE DAY on 7 May 2011. A day when all of Germany was refreshed with 750,000 free samples. Roth & Lorenz conceived the campaign, planned and implemented it on location with the help of over 2,000 Coca-Cola volunteer employees.

Coca-Cola

Nestea Spring Sampling 2011

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Roth & Lorenz presents: new Nestea Mango-Pineapple welcomes customers into grocery stores – with a touch of spring!

Coca-Cola

Coca-Cola Christmas Tour Sampling 2010

CC Weihnachtstour 2010 - Sampling Finale 1

Sampling the new Coca-Cola 0.25l Sleek Can at the big Coca-Cola 2010 Christmas Tour Parade. Roth & Lorenz distributed 30,000 samples to visitors along the way.

Coca-Cola

Coca-Cola Christmas Tour 2010 – Finale

Coca-Cola Weihnachtstour 2010 Finale - Gendarmenmarkt

Roth & Lorenz presents: 1,000,000 people experienced the big closing parade of the 14th Coca-Cola Christmas Tour in Berlin.

Coca-Cola

Coca-Cola Christmas Tour 2010 – Roadshow

CC-Weihnachtstour RS 2010 (1)

Roth & Lorenz presents: in 2010 the Coca-Cola Christmas Trucks were on the road in Germany for the 14th time, to spread Christmas cheer. Along with the Coca-Cola Christmas Trucks, a series of Christmas campaigns were delivered as well.

P&G Prestige Products

Müller Xmas 2010

Müller Xmas 2010 8

Roth & Lorenz presents: the development of a key communication idea for P&G Prestige Products at Müller (drug stores) for Christmas 2010.

Bad Reichenhaller

Brand and product PR

MarkenSalze

Roth & Lorenz is responsible for all national brand and product public relations for Bad Reichenhaller, Germany’s most well known name in food-grade salt.

Procter & Gamble

Gillette – Test our best now!

gil fusion 1

Integrated communication for the Gillette Fusion wet razor. Roth & Lorenz brings together “real men” and well targeted media.