Daimler Genius

Workshop offering for kids

daimler genius 1

“How do fuel cells work” of “An airbag for an egg” on the topic of safety? Roth & Lorenz supports Genius in planning and holding exciting workshops for children between the ages of 5 and 14.

Mercedes-Benz

PANGAEA Basic PR

PANGAEA PR (5)

Roth & Lorenz supports Mike Horn’s team worldwide with communications for the PANGAEA sustainability project.

Mercedes-Benz

PANGAEA

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Roth & Lorenz goes onboard the PANGAEA for Mercedes-Benz. With the project with South African adventurer Mike Horn, the brand with the star is underscoring its commitment to sustainability. Roth & Lorenz developed and coordinated all national and international communications for the main sponsor Mercedes-Benz of the four-year expedition.

Mercedes-Benz

Mercedes-Benz Fleet Communication

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Roth & Lorenz offers 360° communication to Mercedes-Benz Cars with key target groups in international and national fleets. Ongoing consulting and implementation of exclusive events, fascinating product experiences and customised PR and informational programs.

Hyundai

Hyundai FIFA WC 2010™ & FIFA U20 Women’S WC 2010

Hyundai auf dem International FIFA-Fan Fest Berlin, 3 Juli 2010.

Roth & Lorenz positions Hyundai as THE fan’s brand.

NAIAS

North American International Auto Show – European PR

NAIAIS 2010 (1)

Roth & Lorenz is responsible for Europe-wide PR for one of the most important automotive trade shows worldwide. The show, known as the “Detroit Motor Show”, can thus strengthen its international press services.

Peugeot

Peugeot RCZ Launch

peugeot rcz (2)

With a new concept, Peugeot is geared up to take on the sports car market and to challenge old-established products like the Audi TT. Roth & Lorenz staged the launch campaign of the Peugeot RCZ in Germany.

Opel

Opel Sports Communication

opel sport 3

Triathlon and basketball – these were the two platforms that Opel actively used for brand communication. Responsible for communications: Roth & Lorenz