Procter & Gamble

Gillette ProGlide Launch

ProGlide (2)

Roth & Lorenz presents: the development and concept for communication programs to support the launch of the Gillette Fusion ProGlide

Procter & Gamble

Gillette – Test our best now!

gil fusion 1

Integrated communication for the Gillette Fusion wet razor. Roth & Lorenz brings together “real men” and well targeted media.