Bad Reichenhaller

The biggest salt shaker in the world

kunst im kreisverkehr - salzstreuer

The task was clear: Concept and design of artwork for a new traffic circle in Bad Reichenhall. Directly in front of the salt works.

Bad Reichenhaller

Design competition

Bad Reichenhaller Design-Wettbewerbs 2010_Bild 1

42 designers, 42 dispensers, one brand. In the context of a design competition for Bad Reichenhaller and the Berlin University of the Arts, 42 students designed unique designs for the 500 g dispenser. Which will end up on the retail shelves…

Bad Reichenhaller

Brand and product PR

MarkenSalze

Roth & Lorenz is responsible for all national brand and product public relations for Bad Reichenhaller, Germany’s most well known name in food-grade salt.

Bad Reichenhaller

Lead agency for a very unique market leader

Bad Reichenhaller POS Promotion

Roth & Lorenz has been active in the salt business since 2008 – as lead agency for the Bad Reichenhaller salt brand. Key areas of activity: promotions, public relations, as well as “street art”, online communications, a museum and much more.