Development of a roadshow concept targeted to students for the occasion of MLP’s 40th anniversary. With a likeable and surprising brand campaign, the goal was to create a new image for MLP and to ensure access to universities and colleges. A key requirement was also to involve MLP consultants at local business locations.


With surfing and the slogan “Catch your success wave”, a thematic world was created which can be used by MLP with credibility, while appealing to students. At an interactive surf module, the students could prove their skills on the board – with a prize to Hawaii for the tour’s best girl and guy.

A 1971 “VW Bulli”, the year MLP was founded, created a link to the anniversary, while supporting the surf feeling on location. In lawn chairs, the students could relax, enjoy a free coffee Melitta (coopo partner) and engage in chats with MLP consultants. A great way to establish contacts and enhance image!

Roth & Lorenz sent the team to a total of 33 colleges and universities throughout the country, integrating the roadshow with social media and supporting activities on the MLP website. We would look forward to a new edition of the Surfin Tour in 2012.


Volksbank Mittelhessen

150 years Volksbank Mittelhessen


Roth & Lorenz presents: “Growing together” – under this motto, the Volksbank Mittelhessen celebrated its 150th anniversary in 2008. With a series of finely tuned communication measures, the band celebrated its anniversary with all its stakeholders, strengthening its position as “the No. 1 in the region”.

Bad Reichenhaller

Brand and product PR


Roth & Lorenz is responsible for all national brand and product public relations for Bad Reichenhaller, Germany’s most well known name in food-grade salt.


Creative Competition “Zauberhaft” (simply magical)

zauberhaft 1

With a creative competition for state-funded schools, the L-Bank has been underscoring its social commitment in Baden-Württemberg since 2008. The idea of the competition as well as its full-service implementation were originated by Roth & Lorenz.