P&G Prestige Products
P&G Prestige Müller Tour
Roth & Lorenz presents: concept development, planning and implementation of the P&G Products initiatives for Easter and Christmas – to motivate and inspire Müller sales people.
Before the two most important sales periods of the year (Easter and Christmas), the objective is to acquire the commitment of Müller sales teams for the products and brands of P&G Prestige Products.
Prior to the activation timeframe, Roth & Lorenz developed and planned training programs at a variety of locations for a total of 350 Müller sales representatives over a period of 2 weeks – in view of acquiring their commitment to the “Discover magical scent gift ideas” campaign.
Concept, creation and implementation all from a single source – all to acquire the commitment of the sales reps. With presentations, interactive components and contests customised to the campaign idea and sales target.