Mandate:

Before the two most important sales periods of the year (Easter and Christmas), the objective is to acquire the commitment of Müller sales teams for the products and brands of P&G Prestige Products.

Execution:

Prior to the activation timeframe, Roth & Lorenz developed and planned training programs at a variety of locations for a total of 350 Müller sales representatives over a period of 2 weeks – in view of acquiring their commitment to the “Discover magical scent gift ideas” campaign.

Concept, creation and implementation all from a single source – all to acquire the commitment of the sales reps. With presentations, interactive components and contests customised to the campaign idea and sales target.

Other Cases

Procter & Gamble

Gillette – Test our best now!

gil fusion 1

Integrated communication for the Gillette Fusion wet razor. Roth & Lorenz brings together “real men” and well targeted media.

Coca-Cola

BONAQA Sampling 2011

Sampling Bonaqa 1

In the context of the launch of the new BONAQA Mango-Acaiberry and Elderflower-Lemon, Roth & Lorenz created a special brand experience at POS in grocery stores.

Coca-Cola

Coke Sound Up Truck Tour 2011

Coke Sound Up Trucktour 2011_3

With a tour through 30 German cities, the Coke Sound Up Truck Tour 2011 brought unique musical highlights close to the target group. Shows held on the mobile truck stages made for an unforgettable brand experience all across Germany.