Mandate:

Positioning the PANGAEA project worldwide in the media – with a focus on lifestyle and television – integrating the main sponsor Mercedes-Benz and multiplying Mercedes.-Benz key messages in all reporting.

Execution:

Over a four-year period, Mike Horn is travelling around the world with his expedition ship PANGAEA, to support sustainability projects. Multiplication of his vision through the media is a key component of the project. Via targeted PR, Roth & Lorenz ensures continuous media presence for PANGAEA worldwide. This includes, along with ongoing development and distribution of press releases and implementation of press trips, agreements for exclusive TV shoots on the ship as well as wide theme management with the Young Explorers as protagonists.

Back to: PANGAEA

Other Cases

NAIAS

North American International Auto Show – European PR

NAIAIS 2010 (1)

Roth & Lorenz is responsible for Europe-wide PR for one of the most important automotive trade shows worldwide. The show, known as the “Detroit Motor Show”, can thus strengthen its international press services.

Mercedes-Benz

Mercedes-Benz Fleet Communication

MB Fleet 2

Roth & Lorenz offers 360° communication to Mercedes-Benz Cars with key target groups in international and national fleets. Ongoing consulting and implementation of exclusive events, fascinating product experiences and customised PR and informational programs.

Peugeot

Peugeot RCZ Launch

peugeot rcz (2)

With a new concept, Peugeot is geared up to take on the sports car market and to challenge old-established products like the Audi TT. Roth & Lorenz staged the launch campaign of the Peugeot RCZ in Germany.