PANGAEA Basic PR
Roth & Lorenz supports Mike Horn’s team worldwide with communications for the PANGAEA sustainability project.
Positioning the PANGAEA project worldwide in the media – with a focus on lifestyle and television – integrating the main sponsor Mercedes-Benz and multiplying Mercedes.-Benz key messages in all reporting.
Over a four-year period, Mike Horn is travelling around the world with his expedition ship PANGAEA, to support sustainability projects. Multiplication of his vision through the media is a key component of the project. Via targeted PR, Roth & Lorenz ensures continuous media presence for PANGAEA worldwide. This includes, along with ongoing development and distribution of press releases and implementation of press trips, agreements for exclusive TV shoots on the ship as well as wide theme management with the Young Explorers as protagonists.
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