To redesign packaging for the leading supplier in the German sea salt market with the objective to create a very likable, distinctive “sea” design with high recognition potential – which works effectively on the most varied packaging units. Communication of the packaging relaunch in an integrated launch campaign.


A fish and shell design was developed in view of creating positive associations with the themes of world, sea and the sunny south as well as
high-level recognition. The basic blue colour used in the design strengthens this impression while symbolising the purity and freshness of Aquasale Sea Salt. The new design was selected based on an online survey done among heads of households between the ages of 18 and 65. The new design was perceived as being “very positive”, “modern” and “high-quality”, especially among women and young buyers under the age of 39.

Print ads in the specialised and mainstream press, a PR campaign and a streamlined website supported the successful product relaunch.



Coca-Cola Christmas Tour – Finale

Coca-Cola Weihnachtstour 2010 Finale - Gendarmenmarkt

Roth & Lorenz presents: 1,000,000 people experienced the big closing parade of the 14th Coca-Cola Christmas Tour in Berlin.

Bad Reichenhaller

Brand and product PR


Roth & Lorenz is responsible for all national brand and product public relations for Bad Reichenhaller, Germany’s most well known name in food-grade salt.


Fanta Mango Sampling

fanta sampling 1

The cult is back and Roth & Lorenz is supporting it along the way. Since earlier this year, customers can once again refresh their taste buds with fruity Fanta Mango. Roth & Lorenz organised a sampling campaign at grocery stores.