Mandate:

Concept development and implementation of personnel-supported sampling campaigns for the Coca-Cola, Coca-Cola Zero, Fanta, NESTEA and BONAQA Fruit in environments with target-group affinity.

Execution:

With over 3,000 promoters as brand ambassadors, Roth & Lorenz conveys the respective brand messages to different target groups – with personnel-supported sampling campaigns. With extensive logistics expertise, credible and target-group suitable approaches, over 5 million samples were given to target groups. With high-level professionalism and implementation expertise, various sampling campaigns are activated in channels such as grocery retailers, downtown areas, shopping centers, as well as in the context of large events.

 

Subordinate Cases

Coca-Cola

Fanta Mango Sampling 2011

fanta sampling 1

The cult is back and Roth & Lorenz is supporting it along the way. Since earlier this year, customers can once again refresh their taste buds with fruity Fanta Mango. Roth & Lorenz organised a sampling campaign at grocery stores.

Coca-Cola

Nestea Spring Sampling 2011

sampling nestea2

Roth & Lorenz presents: new Nestea Mango-Pineapple welcomes customers into grocery stores – with a touch of spring!

Coca-Cola

Coca-Cola Classic & Coca-Cola Zero Sampling 2011

Coke Zero Sampling 3

Roth & Lorenz presents: Germany-wide sampling of close to 3.5 million cans of Coca-Cola and Coca-Cola zero. Sampling at events with target groups affinity, in downtown cores and grocery retail stores.

Coca-Cola

BONAQA Sampling 2011

Sampling Bonaqa 1

In the context of the launch of the new BONAQA Mango-Acaiberry and Elderflower-Lemon, Roth & Lorenz created a special brand experience at POS in grocery stores.