Other Cases

Coca-Cola

Fanta Mango Sampling 2011

fanta sampling 1

The cult is back and Roth & Lorenz is supporting it along the way. Since earlier this year, customers can once again refresh their taste buds with fruity Fanta Mango. Roth & Lorenz organised a sampling campaign at grocery stores.

Coca-Cola

Coca-Cola Refreshment Day 2011

Coca-Cola Erfrischungstag 2011 (1)

125 years of Coca-Cola – an anniversary year with many highlights. One of which was the HAPPY COKE DAY on 7 May 2011. A day when all of Germany was refreshed with 750,000 free samples. Roth & Lorenz conceived the campaign, planned and implemented it on location with the help of over 2,000 Coca-Cola volunteer employees.

Bad Reichenhaller

Design competition

Bad Reichenhaller Design-Wettbewerbs 2010_Bild 1

42 designers, 42 dispensers, one brand. In the context of a design competition for Bad Reichenhaller and the Berlin University of the Arts, 42 students designed unique designs for the 500 g dispenser. Which will end up on the retail shelves…